About us
Our Origins: From Dream to Reality
Lina & Loop was founded in 2008 by Claire Dubois, a passionate fashion designer who continued her family's legacy in the fashion industry. Inspired by her grandmother, a tailor for European aristocracy, and her mother, a renowned designer, Claire brought her own vision to life. She opened her first boutique in a charming street in London’s vibrant Chelsea district. Her mission was clear: to create a fashion destination that blends sophisticated London chic with contemporary fashion trends, for women who express themselves through luxury and style.
Our Philosophy: Fashion That Empowers
At Lina & Loop, we believe fashion is more than just clothing – it’s a powerful form of self-expression, a way to boost confidence and assert individuality in an ever-evolving world. Our collections are thoughtfully curated using high-quality fabrics, from silk to cashmere, and designed to flatter the female silhouette without sacrificing comfort or functionality. Every piece tells a story, crafted to make our customers feel empowered, elegant, and authentic.
The Boutique: Where London’s Chic Meets Luxury
Our boutique, nestled in the heart of Chelsea, is more than just a fashion store – it’s a sanctuary of style and sophistication. With velvet sofas, golden accents, and custom-designed displays, the interior captures the timeless charm of London elegance. Inside, you’ll find a curated fashion collection that strikes the perfect balance between classic refinement and contemporary flair – ideal for the modern woman who cherishes both luxury and style. From tailored dresses to signature blazers, every collection reflects our dedication to quality and craftsmanship.
Our Global Reach: London as Inspiration, the World as Home
What began as a boutique in London has blossomed into a beloved brand for fashion-conscious women around the globe. Lina & Loop has built a loyal clientele in cities such as New York, Tokyo, and Sydney, while our London boutique remains the creative heart of our brand. Thanks to our online store, customers worldwide can now infuse their wardrobes with timeless London chic. We honour our roots while constantly elevating our collections and service to new heights.
The Future: Sustainable, Innovative, and Always Elegant
The future of Lina & Loop is bright and exciting. We are committed to continuous innovation, with a strong focus on sustainability and ethical production. Our goal is to inspire customers with collections that are not only elegant but also responsible. Whether through collaborations with emerging designers or the creation of exclusive, forward-thinking pieces, Lina & Loop remains where luxury, sophistication, and a vision for a better future meet.